What If You Knew the ONE Thing
Blocking You From Making Sales?
The only diagnostic platform that tells you what to ignore and what to test next—based on YOUR data, YOUR stage, YOUR reality. Not generic advice. Not more tactics. Just the ONE thing blocking your sales right now.
You Know What You Built. But You Don't Know Why People Aren't Buying.
Every week, you try something new. A different headline. A new social platform. Another email sequence. You're busy, but nothing feels like it's moving.
And the advice you find online? It's either too vague ("just create valuable content") or too specific for someone else's business ("run Facebook ads at $500/day").
Nobody is diagnosing YOUR specific bottleneck.
Maybe you got a random sale. A friend who supported you. Someone on Twitter who said "cool idea." But you have no idea why they bought—and you can't repeat it.
That's because you're chasing Mystery Buyers instead of systematically finding Test Buyers.
We Built This Because We Needed It Ourselves.
When we started building products, we were drowning in advice. Every "expert" had a different answer:
- "Build an audience first" (but we had a product ready NOW)
- "Just run Facebook ads" (but we didn't know if our message worked)
- "Post 3x per day on social" (but nobody was engaging anyway)
- "Optimize your funnel" (but we didn't have traffic to optimize)
The worst part? All of that advice was probably right... for someone. Just not for us. Not at our stage. Not with our specific bottleneck.
We needed something that would:
- Diagnose OUR specific problem — not give us 47 generic tactics
- Tell us what to IGNORE — because 90% of advice was irrelevant to our stage
- Recommend ONE clear test — with exactly what to measure and how to interpret results
- Learn from our data — so recommendations got better as we progressed
That tool didn't exist. So we built it.
i-Factor is what we wish we had when we were staring at our laptop at 2am, wondering if we'd ever figure out how to get consistent sales.
Other Marketing Tools Overwhelm You With Options.
i-Factor Tells You The ONE Thing To Do Next.
❌ Other AI Marketing Tools
- •"Here are 47 things you could try!"
- •Dashboards full of data with no interpretation
- •Generic best practices that work for "everyone"
- •You still have to figure out what to do
- •One-size-fits-all advice regardless of your stage
- •More information when you need direction
✓ i-Factor.AI
- →"Here's the ONE thing" blocking sales right now
- →"This is what it means" for YOUR business specifically
- →"Test THIS, measure THIS," then do THIS next
- →Personalized to your stage, channel, and reality
- →Gets smarter as it learns your business
- →Tells you what to IGNORE (just as important)
"The difference between a list of tactics and a diagnosis that actually helps you move forward."
The 3 Types of Buyers Most Founders Don't Know Exist
❌ Mystery Buyers
Random purchases you can't explain or repeat. You don't know why they bought, where they came from, or how to get more like them.
The Hidden Cost:
- • They give you false hope—just enough sales to keep going, never enough to build on
- • You waste money chasing the wrong audience trying to recreate randomness
- • Revenue swings wildly—you never feel safe planning or investing
- • You can't create testimonials because they weren't the right fit
The Problem: You can't build a business on randomness. Every Mystery Buyer pulls you further from your real market.
✓ Test Buyers
Your first 5-10 paying customers who prove your idea works. You know exactly where they came from, why they bought, and what they value most.
Why This Matters NOW:
- • You get proof fast—know in 7-30 days if anyone will actually pay
- • You stop wasting time building features nobody wants
- • You learn what messaging actually converts (not what you think will work)
- • You gain confidence to invest in growth—people have ALREADY paid you
The Goal: Get Test Buyers FAST to validate before spending big. This is where i-Factor helps most.
✓✓ Cornerstone Buyers
The right-fit customers who love what you do, buy repeatedly, refer others, and become the foundation of predictable revenue.
The Endgame:
- • Predictable income—you know roughly what next month will look like
- • Higher lifetime value—they buy multiple times, not just once
- • Better testimonials—their results become proof for future buyers
- • Simpler marketing—you know exactly who you're talking to
Build Your Entire Business: Once you have 10-20 Cornerstone Buyers, you can reverse-engineer everything to attract more like them.
Most founders skip Test Buyers and jump straight to trying to scale. That's why 90% fail.
Learn the FrameworkHow i-Factor Works (Simple)
Tell Us Where You Are
Answer 12 questions about your business, traffic, and offer. Takes 3-4 minutes. We use this to diagnose your specific bottleneck—not give generic advice.
Get ONE Test To Run
We diagnose which of 3 components is broken (Message, Delivery, or Offer) and recommend the simplest test that will move you forward. Not 47 options. ONE clear next step with exact instructions.
Report Results (Or We Pull Them Automatically)
Tell us what happened, or connect Google Analytics / Facebook Ads / Email platform. We automatically calculate the metrics that matter and interpret what they mean.
Get Your Next Action
We analyze the results, tell you if the test worked (with clear thresholds), and prescribe the next test to run. The platform gets smarter about your business with every test.
Most tests cost $0-50 and take 2-7 days. You're not gambling with huge budgets. You're systematically eliminating what doesn't work until you find what does.
Two Ways To Start
Join The Live Workshop
Learn the Test Buyers framework live. Walk through how to diagnose your bottleneck, what test to run first, and how to interpret results.
- ✓90 minutes live training
- ✓Limited to 50 people (so we can answer questions)
- ✓Walk away knowing your next test to run
- ✓30-day money-back guarantee
Behind-The-Scenes Access
Watch us use i-Factor to sell i-Factor in real-time. Every ad, email, landing page, metric, and decision from this exact launch.
- ✓See what works AND what doesn't work
- ✓Weekly updates as the launch unfolds
- ✓All templates, copy, and decision frameworks
- ✓Lifetime access (50 founding members only)
Not ready yet? Learn more about i-Factor or ask us a question.
Built For
Solo Founders with an Idea
You don't want to spend months building before you know anyone will pay. Get Test Buyers first.
Developers & App Builders
You've built something but sales are random. Learn why people buy and how to get more of them.
Knowledge & Service Sellers
You have buyers but revenue feels flat. Diagnose whether you need repeat buyers or new market.
I-Factor.ai Platform
The software platform that helps you run Test Buyer diagnostics systematically is currently in development. Expected launch: Q2 2026.
BTS members get early access when it launches.